Introduction

​
Matthew,


I want to thank you for the opportunity to earn your business as your provider of web services. There are thousands of companies offering these services that you could have chosen, and yet here I am, with an opportunity to earn your business. I cannot understate how much I appreciate being able to put this proposal in front of you today. 

I am on a mission to stand out as a web designer by insisting on pushing the boundaries of website performance, and by delivering work of the highest quality on time and on budget.

My mission to stand out doesn’t stop with my internal goals. After all, my clients’ satisfaction is what keeps my lights on, and helping you stand out is the best way to make sure you’re completely satisfied. I am committed to helping Toy Traders stand out in a crowded market, against a sea of hungry competitors. 

I’ve included a lot of detail in this proposal because I want to make it abundantly clear that I am fully capable, and committed to presenting the best work. You’ll find details regarding the functionality of your future website, my web design process, testimonials from past clients, and detailed project pricing.

To make things simple for you, this proposal doubles as an executable contract. I’ve included all necessary terms of agreement at the end, and your electronic signature turns it into a binding project, allowing me to move forward with your web design project immediately.

 

– Kyle Gredt

Words of Encouragement

Nothing is more precious to me than an encouraging word from one of my clients. Rather than simply telling you how dedicated and skilled I am, I’d like to offer you an example of what a past web design client had to say about my work:

Our old website was terrible. It didn’t work on mobile, and I don’t think it ever generated a single lead. Kyle built a new site from the ground up, and we’re extremely happy with it. We’re seeing new leads on a daily basis, making the new site a great investment.

— William Matovu, 24 Hour Junk Team www.24hrjunkteam.com 

 

I am proud to be the web designer chosen by brands who want to take charge of their growth, including:

 

Balazs W Kardos
24 Hour Junk Team
Easy Clean Canada
Sizzlinos Fade Parlour
Members Only Yaletown
Ludkins Collectibles USA
Grampastaxx
Hogans Alley Society
Fine Home Automation
Micah Brakefield Jiu Jitsu
QuRated
Ventra Financial 
Kirkland Virtual Solutions

Your Website

After speaking with you regarding your needs, I’ve developed a vision for your website that I feel will greatly improve your overall online branding, expand your digital marketing efforts, increase the volume of in-store leads generated, and reduce the workload of your team members.​​ Your website will include but is not limited to the following pages:​​

  • Homepage​
  • Team​
  • History​
  • Displays​
  • Media​
  • Products & Brands
  • Deals and Promotions
  • Contact & Hours
  • Events
  • FAQ
  • Landing Page
  • Digital Business Cards
  • Privacy Policy
  • Careers
  • Terms and Conditions

 

There are a few key features that I’ll build into your site, which I feel are important given your needs:

  • ​Local SEO (What people are searching for in your area)
  • Establish opportunity keywords (What toys, collectibles, and brands are being searched for that your competitors offer, or that may typically only be available online)
  • Easy to use and visually appealing interface
  • Feature and highlight on the size of the store, and displays
  • Highlight the wide scope of products and trade-in services offered
  • Highlight key business strengths
  • Create and monitor lead generation
  • Call to action and click funnels (Driving traffic to the store if they are able, and giving them a taste of the store, online, if they aren’t.)

 

I am proficient in development using every major CMS. Based on your needs, I feel that WordPress is the best platform for your website. To ensure consistent reliability and scalability, we’ll host your website on my server based in Dallas, Texas.

My Development Process

 
 

1. Initial Planning

 
The first order of business is to sit down and create a detailed design and technical specifications guide. These specifications serve as a roadmap for the rest of the web design process.
 

2. Wireframing

 
Wireframes are your first chance to visualize your website. While not nearly as detailed as the final site will be, they give us a visual representation of the site’s overall layout.
 

3. Mockups

 
Once all site wireframes are completed and approved, I’ll proceed with site mockups. These add colour and a bit more detail to the initial wireframes, giving you a stronger visual representation of the final product.
 

4. Copy & Graphics/Photos

 
Once we’ve agreed on a final design based on the mockups, I will proceed with development, kicking off two phases in unison. The first involves creating your site’s copy and graphics. I will get to work performing SEO and competitive research and then I will write the content and insert the images, videos, and graphics that will make up your final site. I work with a professional photographer in order to create strong visuals.


5. Development

 
At the same time, I’ll kick off the technical side and the heavy lifting of the web design process. This will include creating your custom theme and page designs, and setting up your website’s analytics.
 

6. Testing

 
Once the design, and development has been completed, I will get to work testing your site’s performance and reliability. I’ll use various tools to benchmark your site for loading, responsiveness, and speed, while also ensuring that it works reliably on all web browsers and mobile devices.
 

7. Deployment, Optimization & Support

 
Once we’re sure that your site is ready to be released to the public, we’ll deploy it on your public domain. Then, we’ll shift into a monthly support process. Depending on the package that you choose, support will be included for 3, 6, or 12 months. During that period, I’ll create monthly backups of your site, update scripts and plugins to maintain security and reliability, and perform layout and content updates at your request.

Project Timeline & Specifics

 
MILESTONE
 
Timeline
 
Technical & Design Specification
3 days
​
 
Wireframes
 
3 days
 
Mockups
 
4 days
 
Copy & Graphics
 
5 days
 
Development
 
10 days
 
Testing
 
3 days
 
Launch
1 day

Total estimated time, 30 business days.

Pricing

Gold Package
$10,000
Go For Gold
Domain transfer, update DNS records, SSL, etc
Custom 15-page responsive (mobile-friendly) website.
Roughly 7,000 words of copy.
CTA and tools to engage customers(videos, sliders, graphics)
On-site photoshoot, video shoot and editing
Custom audience integration
Search engine optimization
Cloud-flare, page caching and, speed boosting
Google analytics integration
1 year of hosting
10 emails (hello@toytraders, matthew@toytraders, trade@toytraders etc)
5 QR code business card designs (including digital business card)
Custom graphics & icons
Newsletter integration & signup
Facebook Pixel and retargeting tools
12 months of support, including backups, updates, and layout and content changes at your request
Silver Package
$7,500
The Sweet Spot
Domain transfer, update DNS records, SSL, etc
Theme based 15-page responsive (mobile friendly) website.
Roughly 5,000 words of copy.
CTA and tools to engage customers (photos, videos)
On-site photoshoot, video shoot, and editing
Custom audience integration
Search engine optimization
Cloud-flare, page caching and, speed boosting
Google analytics integration
6 months of hosting included
6 emails (hello@toytraders, matthew@toytraders, trade@toytraders etc)
3 QR code business card designs (including digital business card)
licensed graphics & icons
Newsletter integration & signup
Facebook Pixel and retargeting tools
6 months of support, including backups, update to scripts, and perform layout and content changes at your request
Bronze Package
$5,000
A Good Starting Point
Domain transfer, update DNS records, SSL, etc
Template-based 10-page responsive (mobile friendly) website.
Roughly 5,000 words of copy.
CTA and tools to engage customers (photos)
Custom audience integration
Cloud-flare, page caching and, speed boosting
Google analytics integration
3 months of hosting included
3 emails (hello@toytraders, matthew@toytraders, trade@toytraders)
1 QR code business card design (including digital business card)
licensed graphics & icons
Newsletter integration & signup
Facebook Pixel and retargeting tools
3 months of support, including backups, update to scripts, and perform layout and content changes at your request

Project Terms

 
A 50% retainer is due in order to start. I will build a website for Toy Traders according to the description laid out in this proposal. Any additional features, pages, or other changes to project requirements may affect the timeline and costs laid out in the tables above and will require a separate change order document.
 
Invoices will be generated upon the start and completion of the project, and are due within 7 days of receipt. Payment may be made by cash, email transfer, wire transfer, or bank draft.
 
All works produced as a result of the above-described web design project will become the sole intellectual property of Toy Traders. I reserve the right to use visual representations of the final product as part of my project portfolio.

Acceptance

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